People Is No. 5 on Ad Age's Magazine A-List

Published Oct. 19, 2009 at 4:00 a.m.

NEW YORK (AdAge.com) -- Consider People's presence on the 2009 list a sign that the traditional metrics are less and less determinative. They're hugely important -- but so are the new ways forward. People suffered declines in newsstand sales and ad pages, like almost everyone else, but it also spent the year trying new things.

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