DM 072: Simon Van Wyk, Australian Media Expert on "Lessons Learned" from DishyMix Guests: Blogs, Search, Social Media, ROI and Marketing as Conversation

Published Nov. 11, 2008 at 11:00 a.m.
Meet Simon Van Wyk ("van vake"), host of Hothouse Interactive Podcasts out of Sydney, AU. Simon is one of Australia's leading Internet marketing savants. He's Managing Director of Regional Media Networks, a constellation of local content sites serving cities and towns across the continent under the OurPatch moniker. He's also involved in Zazoo and Hothouse Interactive, an agency in Sydney for Toyota and other multinational brands. In this episode of DishyMix, Simon turns the tables on Suz and interviews her about key takeaways she's gleaned from her past guests - some of the smartest, most-successful and innovative Americans in the digital media, marketing and Web 2.0 sphere.  Hear what Seth Godin, John Battelle, Charlene Li, Danny Sullivan, Rex Briggs, David Weinberger, Ellen Siminoff and other luminaries have to say about Corporate Blogging, Search Marketing, Social Marketing, ROI and "Marketing as Conversation." Get the top-line perspectives and actionable nuggets from digital media's thought-leaders through Bratton's ability to net out the most salient insights from 20 of her most valuable interviews.


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