DM 071: Beth Comstock, CMO of GE on Change Agents, Green Innovation and the Strength of Teams

Published Nov. 4, 2008 at 3:15 p.m.
Beth has been leading the communication of the Ecomagination strategy across the infrastructure, finance and media verticals that comprise GE's business. Learn how she innovates internally, what outside consultants she leverages and how she continues to build the global brand. Beth shares how she manages the CMO role with the 4I's: Instigator, Innovator, Integrator and Implementor and why she thinks the role of CMO is misunderstood. Find out what the 6,000 marketing pros across GE are tasked with figuring out. Trust me, it's good stuff.And who does Beth track in the media, marketing and Web 2.0 industry? Which CMO's and entrepreneurs does she look up to and why? She reflects on some of the mentors through out her life and the value they brought.  Then Suz and Beth talk about the wisdom of elders and move to the "Strengths Revolutions" that Marcus Buckingham so eloquently proffers.  Gain perspective from one of the top CMO's of the biggest global brands. She's beautiful, smart, articulate and a delight. Tune in with Beth Comstock.


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