DM 029: Dov Seidman of LRN and Author of "How: Why HOW We Do Anything Means Everything... in Business (and in Life)

Published Jan. 22, 2008 at 2:30 a.m.
Meet Dov, founder and CEO of LRN, a company dedicated to creating ethical, sustainable and profitable business cultures. Have you ever been put to the test ethically in a business deal? Have you worked at an unscrupulous company? Is your boss completely lacking in moral principals? Dov argues that out-behaving your competitors is more important than out-performing them, especially in today's viral/WOM/transparent web-connected world.  Enter one bitchy blogger and your world comes apart, right? The paradox of success now pushes us to pursue significance, not profit. You have permission from Dov to wield charismatic authority in delivering your brand promise...Doesn't that sound like fun? Learn how to imbue your corporation with ethics and why that will pay off in profit like nothing else you can do. In this episode of DishyMix, Susan brings questions from some of the digital marketing and media world's new and leading CEO's including Rob Simon, CEO of Burst Marketing who asks, " why do people need direction now?" Scott Blumberg, CEO of Return Path asks how to standardize "how." Dakota Sullivan, CMO of Yahoo!'s Blue Lithium asks how we can train our children in this new paradigm. Matt Edelman, CEO of PeopleJam wants to know how we can instill values in a sustainable way in a society overly engaged in shallow pursuits of wealth and celebrity. And Ian Schafer, CEO of Deep Focus, Sarah Fay, President of Isobar USA, Richard Jalichandra, President & CEO at Technorati and Ben T Smith, Chairman of MerchantCircle have more questions for Dov that are answered on the DishyMix blog. http://dishymix.com


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