UM Poised to Snag $700 Million L'Oreal Account

Published April 28, 2010 at 1:01 p.m.

NEW YORK (AdAge.com) -- L'Oreal has consolidated its $700 million U.S. media-buying account with Interpublic Group of Cos.' Universal McCann, executives with knowledge of the matter said. The cosmetics behemoth launched an "evaluation" of the account, which was previously handled by UM and Publicis Groupe's Zenith Optimedia, back in late March.

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