JetBlue Names Mullen Creative and Media Agency

Published May 3, 2010 at 1:15 p.m.

NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Mullen won the hotly contested review for JetBlue's creative advertising and media buying-and-planning duties. JetBlue leans heavily on digital and social media and had unleashed tests for the agencies participating in its review, including one where they had to find the airline on Twitter.

...


Back | Read more at Ad Age