Study Finds Super Bowl Ad Creators Overwhelmingly White

Published May 5, 2010 at 7:48 p.m.

NEW YORK (AdAge.com) -- The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year's Super Bowl commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts.

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