Facebook To Marketers: You Can't Buy Love (Or Likes)

Published May 11, 2010 at 8:30 p.m.
As marketers continue to search for the best path to engage with consumers in social media, there will be wrong turns taken. Various tactics will be tested to achieve any number of metrics. What marketers need to remember is that their tactics matter as much, if not more, than the metrics. Because even the right metrics can be bastardized if the tactics used to achieve them are wrong.


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