CVS Taps Havas' Arnold as Lead Creative Agency

Published May 21, 2010 at 3:39 p.m.

NEW YORK (AdAge.com) -- CVS has named Arnold its lead creative shop after a pitch that came down to a two-way shootout between the Havas-owned agency and WPP's Y&R, according to executives with knowledge of the review. The incumbent was another Boston-based agency, Interpublic Group of Cos.' Hill Holliday.

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