Post-Digital Era Brings Traits of Web to Real World

Published May 24, 2010 at 4:00 a.m.
NEW YORK (AdAge.com) -- Nicholas Negroponte declared the digital revolution over in 1998, but it took adland 12 more years to rework its basic creative, technological, philosophical and procedural assumptions. Today, much of the marketing world has embraced the spirit of the digital age, and perhaps the strongest evidence is that it's doing a lot of work that's not so, well, "digital."

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