Is Putting Digital Experts in the Top Creative Spot the Right Thing?

Published June 3, 2010 at 5:19 p.m.

NEW YORK (AdAge.com) -- Buried in a Wall Street Journal story about vacant top-creative posts at major ad agencies -- a comprehensively reported trend by industry press -- was the news that one of the largest global networks in the business, WPP's Ogilvy & Mather, is prepping to name Lars Bastholm, an insider with digital chops, as the chief creative officer of its New York office.

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