Adworld Explores Final Frontier: Africa, 'Continent of Opportunity'

Published June 14, 2010 at 4:00 a.m.
798402-adworld-explores-final-frontier--africa---continent-of-opportunity 798402-adworld-explores-final-frontier--africa---continent-of-opportunity 798402-adworld-explores-final-frontier--africa---continent-of-opportunity 798402-adworld-explores-final-frontier--africa---continent-of-opportunity
NEW YORK (AdAge.com) -- When WPP's Ogilvy & Mather struck a deal in late April with global communications group Scangroup Limited, it was a clear sign that the world's-largest holding company has officially set its sights on advertising's last frontier: Africa.


...


Back | Read more at Ad Age

Tagthis You must log in to tag articles
Separate tags with commas
Rate this now!
  • Average rating: 3.0
  • 1
  • 2
  • 3
  • 4
  • 5
Number of ratings: 68 - Average rating: 3.0


Featured Advertiser: