DM 040: Julie Roehm, Firebrand, Press Icon, F500 Marketer and Change Agent on The Importance of Culture

Published April 1, 2008 at 3:30 a.m.
Dance The Night Away...Have you seen her? So fine and pretty Fooled me with her style and ease And I feel her from across the room Yes, it's love in the third degree Ooh, baby baby Won't-cha turn your head my way? Ooh, baby baby Ah come on! Take a chance You're old enough to Dance (Dance) the night away Whoa-oh (Ah) Come on g-girl, dance the night away ---- Van Halen What in the world is Julie Roehm? The Mad Ave Scandal with Wal-Mart is reconciled and she's cranking out progressive marketing strategies for client after client at her consultancy, /META, Llc. Still living in Arkansas with her husband and two sons (want to buy a nice house in Bentonville?), she's flying around the country working on projects as diverse as a media platform for Sports Illustrated to a project for a real-estate developer who rubs elbows with a Sultan from Dubai. Julie talks about some of her career highlights at Chrysler and Ford and gives solid advice about managing one's career reputation - lessons she learned the hard way. Never one to lead a small life, Julie tells us about her helicopter flight to book Aerosmith lead singer Steven Tyler for a Dodge sponsorship, her work with Jack Nassar at Ford launching the Focus and how she ended up in a magnificent parlor room at the Wynn Hotel high above Vegas where she called in for the interview. She and Suz talk about her favorite band, Van Halen and the tour with David Lee Roth that's happening now. Here's what else is happening now - Julie Roehm - she's picked up the pieces from the Wal-Mart debacle and she's back out, creating progressive marketing that pushes the edge of the world as we know it. Thank you, Julie. You walked through the fire and emerged with vision, energy and grace.


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